DWT Brand Standards
The goal was to take DWTs current brand and make it richer, more vibrant, and more web friendly without changing the logo or color palette. I interviewed marketing team members and worked shared mood boards with the marketing director. Once that was decided upon, I developed this 60 page brand standards document which included brand essence, brand voice, new fonts, textures, photography and illustration guidelines, web guidelines, and social media best practices. I presented the new brand standards to the entire marketing and BD department and made sure it was executed correctly moving forward. I also developed templates for all the web pieces so images could be developed quickly in order to keep our page up-to-date and consistent.